The Little I Do Co. is a concept brand created to reimagine what modern wedding planning can look like. The goal was to build a visual and verbal identity for an avant garde elopement and micro-wedding planner that celebrates whimsy, wonder, and a touch of weirdness. I developed the brand strategy, tone of voice, and visual direction, then extended the concept into a full landing page design and supporting brand elements — breaking away from the traditional soft, white wedding aesthetic in favor of something bold, artful, and unapologetically unique.